Latest Insights

Insights > Our future, People power
‘Total Electric’ housing market paves way to modern living
08/10/2023

Until the mid-20th century, electricity was mainly used for lighting. But that began to change as the means of producing, distributing and consuming electricity grew more efficient. With new electric appliances on the market, electricity became a direct competitor with natural gas, which had cornered the energy market for heating.

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Insights > Our future, People power
Enduring value: Entergy's more than 100-year-old story (POWER Magazine)
07/10/2023

Shaped by a legacy of growth, innovation, hardship, and disaster, Entergy today forms a bedrock in the Gulf Coast, America’s new economic powerhouse.

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Insights > Our future
Entergy’s MISO membership keeps prices low and energy clean
05/18/2023

The availability of dependable, affordable electricity has enabled us to envision and achieve not only a variety of modern conveniences and life-changing inventions, but also bold objectives like reducing the amount of carbon we emit into the atmosphere in the process. 

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The Mississippi River crested at 57.1 feet in Vicksburg on May 19, 2011.
The Mississippi River crested at 57.1 feet in Vicksburg on May 19, 2011.
Insights > People power, Storms
Engineering expertise enhances public safety, grid stability during 2011 Mississippi River flood
04/27/2023

Even though several lines had to be de-energized during the flood event, most customers never lost power because of the looped design of Entergy’s electrical system. 

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The Rex Brown Station was the first large source of electricity generation in the state.
The Rex Brown Station was the first large source of electricity generation in the state.
Insights > Our future
Legacy generation plants power Mississippi through 20th century, beyond
04/20/2023

Although Couch died in 1941, the foundation he had established in Mississippi helped position the company to meet the post-World War II surge in electricity demand and the accelerated pace of business and industry expansion. 

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Delta Steam Station
Delta Steam Station
Insights > Our future, People power, Giving back, Storms
Entergy Mississippi celebrates milestone
04/11/2023

A hundred years ago, Arkansas businessman Harvey Couch was making good on his vision to electrify the South when he incorporated The Mississippi Power and Light Company, the precursor of Entergy Mississippi. His new venture not only brought modern electric service to the Mississippi Delta—the heart of the state’s agricultural economy—but also unlocked future growth opportunities in a region rich with potential.  

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Flavius Carpenter at Carpenter Dam
Flavius Carpenter at Carpenter Dam
Insights > People power
End of a legacy as Carpenter retires from Entergy Arkansas
02/09/2023

In November of last year, Flave Carpenter retired from Entergy Arkansas after 26 years, essentially ending the family legacy at the company.

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Carpenter Dam has been generating electricity for Entergy Arkansas customers since 1931.
Carpenter Dam has been generating electricity for Entergy Arkansas customers since 1931.
From Sawdust to Sunshine: A Brief History of Entergy Arkansas Power Generation
06/11/2021

Arkansas Power and Light founder Harvey Couch made a deal in 1913 to purchase sawdust – the company’s first fuel source – to burn and power a steam-powered turbine and send power through a 20-mile transmission line to customers in Malvern and Arkadelphia.

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