The availability of dependable, affordable electricity has enabled us to envision and achieve not only a variety of modern conveniences and life-changing inventions, but also bold objectives like reducing the amount of carbon we emit into the atmosphere in the process.
Entergy has played a key role in economic development in Mississippi for decades.
Storm response is a meticulously orchestrated production that Entergy trains and drills for year-round. Well before a storm strikes, employees transition to storm roles and prepare to support service restoration.
Even though several lines had to be de-energized during the flood event, most customers never lost power because of the looped design of Entergy’s electrical system.
Although Couch died in 1941, the foundation he had established in Mississippi helped position the company to meet the post-World War II surge in electricity demand and the accelerated pace of business and industry expansion.
With water levels creeping higher by the hour, the company decided to take six substations out of service as a safety measure and focus on protecting two that could be saved with levees—the Old Canton Road Substation serving northeast Jackson and the South Jefferson Street Substation serving the downtown area.
In a matter of seconds, the tornado demolished Entergy’s 115,000-volt Southwest Jackson Substation and severed six major transmission lines and numerous distribution lines, prompting crews to work around the clock until full service was restored.
After 1994, Entergy started transitioning to a more centralized approach to storm response that included leveraging resources across the company’s four-state area to accelerate service restoration.
A hundred years ago, Arkansas businessman Harvey Couch was making good on his vision to electrify the South when he incorporated The Mississippi Power and Light Company, the precursor of Entergy Mississippi. His new venture not only brought modern electric service to the Mississippi Delta—the heart of the state’s agricultural economy—but also unlocked future growth opportunities in a region rich with potential.
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